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    We ll use them when we are looking for a restaurant, want to have a route calculated, or now also to view the world’s major cities in 3D. The Google Maps have become an integral part of Google’s offer and thus also of the Internet. Where we initially saw street maps, a realistic terrain map was soon added, as well as the revolutionary Street View, with which we can visit places in the world without actually being there.

    But Google Maps can do even more, because they integrate the world into the world of search engine optimization. Because company data can also be fed into the global map data that can be called up on Google Maps. These in turn are displayed to all users when they start a request via Google Maps, for example for a doctor in Cologne, a concert hall in Delhi or the monuments in Buenos Aires.

    How are certain places shown in Google Maps?

    This can work because the respective sights, institutions or companies have registered with Google Places. There – and with the help of a Google account – the data for Google Maps can be transmitted directly. After approval, the data is then integrated into Google Maps for all users to see. But the findability created in this way does not only affect the maps on Google Maps. Google Places is an additional function in the search results. It evaluates the location-specific information of the logged in Google users in order to display them on the search results pages.

    Google Places THE SPECIAL PLACES IN THE SEARCH RESULTS

    As new statistics show, every second search result now contains location-based information. These are particularly attractive to the user due to their striking color, the result: These results are clicked on very often. For small and medium-sized companies in particular, Google Places and Google Maps Optimization are a fast, inexpensive and therefore attractive method to be found in search engines.
    The Google Places information is displayed in list form within the normal search results. They are easy to spot because they have the same pins (not red, but white) that can be found on Google Maps. Right here, in the organic search results, you can already see rating stars and you can read other users’ experiences. In addition, the appropriate addresses and telephone numbers for the displayed results can be found, provided that this data has been stored for the respective locations.

    In addition to these particularly highlighted references to Google Maps, a section of the map itself can also be seen. If the user clicks on it, he ends up on Google Maps, in a map section that shows the results found in the respective area. Click on one of the pins to get more information, view reviews, visit the target’s website or Google+ profile.

    Furthermore, images from local searches can be integrated directly into the search results pages

    When determining the best possible search results for a user, the search engine uses its map data and the querying server. The combination of these ideally results in a search result that is perfectly tailored to the user’s search, both regionally and thematically. In order to ensure an attractive positioning here, targeted optimization is advisable. Like the other search results, Google Places are ultimately results that can be used in your favor. Sure, the entries stand out clearly from the normal search results and can be a practical detour when it comes to the first page. Because Google Maps or Google Places Optimization is something different than getting a place on the first page through SEO. Our SEO agency knows both ways.

    The Google Places optimization

    • How does the Google Places optimization work? First of all, the advantages of Google Places for companies: You can keep company information up-to-date within a very short time. With a connected Google+ account, you can keep customers up to date on new trends, promotions or processes in the company. Via the connected Analytics access, visitor statistics can be quickly evaluated and Google AdWords advertisements can also be managed here.Especially for companies with a permanent local seat,
    • There are opportunities in terms of better findability, as well as the opportunity to get in direct contact with customers via experience reports. The online visits of your customers can also be tracked thanks to the Google Places optimization.The entry in Google Places takes place via the entry in Google Maps. To do this, a company is placed at a specific location on the map and company data is entered. As a result, you will receive a postcard from Google to your company address containing a PIN code.
    • This is used to confirm the company profile by the owner.After the creation, the Google Places optimization follows. It is primarily a matter of completely filling out the Google Places profile with text, images, opening times and much more.

    The Google Maps optimization

    A GOOGLE PLACES ENTRY BASED ON THE EXAMPLE DESCRIBED ABOVE IS REQUIRED FOR THIS. BUT THEN YOU CAN START!

    Especially when searching with a regional reference, the search results in the so-called one-boxes are very dominant because they are colored. This means that when searching for an offer, a service or a certain product in connection with a city name, a one-box with a map will most likely appear. On it you can see: the many red dots and the pins with company information.

    When optimizing Google Maps, ONMA scout relies on the most relevant information about your company. As in SEO, keywords play a role here, but media content is also helpful, Google honors (as everywhere else) as much information as possible.

    Even with Google Maps optimization, something like OffPage optimization is possible in the broadest sense. Through entries in business directories, we generate mentions for you, which can be helpful for the Google Maps entry.

    This type of optimization is great for generating early and additional traffic. However, it cannot fully replace solid and consistent search engine optimization.

    Even with Google Maps optimization, something like OffPage optimization is possible in the broadest sense. Through entries in business directories, we generate mentions for you, which can be helpful for the Google Maps entry.

    This type of optimization is great for generating early and additional traffic. However, it cannot fully replace solid and consistent search engine optimization.

    Contact us for comprehensive SEO advice on these and other topics.

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